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THE SET
The Set is a vibrant house music event that has carved out a unique niche in Nijmegen’s nightlife scene. Organized by four passionate individuals deeply rooted in the underground house community, it attracts a diverse audience of young adults who appreciate the inclusive and energetic atmosphere. Known for its innovative blend of music and culture, The Set offers a welcoming space for self-expression and connection, all while showcasing top-tier house music talent. With multiple successful editions under their belt, they are committed to evolving their brand and deepening their impact in the local music scene.
2023
YEAR
The Set struggled to establish a consistent visual style, making it difficult for their audience to connect with the brand. Every event looked a bit off, which meant the vibe was getting lost and brand recognition took a hit.
CHALLENGE
• 2000+ stickers around town
• 7+ consistence visuals created
• Their own designed record label based on the brand identity
OUTCOME
• Brand guidelines
• Brand identity
• Stickers
SERVICES
We gave The Set a fresh consistent identity, leaning into a modern Y2K vibe. A vibrant palette of warm orange captured both the welcoming, inclusive feel of their events and the community atmosphere. This aesthetic didn't just boost brand recognition and elevate the event's professional appearance, but it also provided The Set with a solid foundation to generate consistent new visuals on their own, ensuring long-term brand consistency that resonates perfectly with their community.
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