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ROLLUIK
Rolluik is Nijmegen’s hidden gem—a raw, intimate venue pulsing with underground house and techno vibes. With space for 500, it’s a hotspot where local talent and rising international DJs come to shine. A go-to for young adults and students craving an authentic nightlife experience, Rolluik is more than a venue, it’s a launchpad for fresh sounds and loyal communities. It’s where music meets culture, and the nights feel effortlessly cool yet unmistakably inclusive.
2023
YEAR
When Club Freya started overshadowing Rolluik, the venue’s own identity began to fade. Visitors associated Rolluik with Freya rather than seeing it as a unique destination with its own vibe. This shift clashed with Rolluik’s vision of becoming a standout venue in Nijmegen. Rolluik wants to reclaim its name as the go-to spot for techno lovers and event organizers. The goal is to establish Rolluik as an iconic, independent venue.
CHALLENGE
The rebrand established Rolluik as a defining name in Nijmegen’s nightlife. Visitors came not just for events but for Rolluik itself, drawn to its authentic vibe. Attendance grew, loyalty deepened, and event organizers saw the venue’s new appeal. Rolluik is now a celebrated, lasting icon in the city’s scene.
OUTCOME
• Banner design
• Brand guidelines
• Brand identity
• Social media graphics
SERVICES
We helped Rolluik reclaim its name in Nijmegen’s scene. Once called as “Club Freya,” it’s now Rolluik, the go-to spot for techno and house, where Freya is just one of the many events it hosts. With a bold, minimalist identity anchored by a powerful logo and visuals created by our friends at Wodan Studios, the rebrand gave Rolluik a strong, unmistakable presence. This visual foundation set the venue apart, making it a memorable destination in its own right—a name that stands out in the city, no matter the event.
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