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The Set Visual Identity, night vibes, branding
The Set poster, modern logo infused with Y2K aesthetics, branding
The Set, Product Design, Visual Identity, Merchandise
The Set event logo, Visual Identity, night vibes, Y2K aestetics
The Set event logo, Visual Identity, night vibes, Y2K aestetics

REFORM PILATES BOUTIQUE

Studio by Nas & Awesum

Design

Identity & Webdesign

Type

2024

Year

Reform is the first Reformer Pilates studio in Nijmegen, dedicated to bringing body and mind into balance through intensive workouts. Their method focuses on small-scale Reformer Pilates group classes, customized with music, providing a full-body workout for the core, muscle stretching, and overall body wellness.


Drawing inspiration from this ethos, we crafted a visual identity for Reform based on the concept of balance and harmony. The logo, inspired by the zen circle, reflects our commitment to fostering inner peace and strength. Additionally, we took a minimalist approach to Reform's website, built by Awesum from Arnhem.


For the renovation of the location we designed a poster collage that served as a mask for the studio windows.


Photograp by Sanne Romp

Information

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