REFORM BOUTIQUE

Reform is the first Reformer Pilates studio in Nijmegen, dedicated to bringing body and mind into balance through intensive workouts. Their method focuses on small-scale Reformer Pilates group classes, customized with music, providing a full-body workout for the core, muscle stretching, and overall body wellness.

Drawing inspiration from this ethos, we crafted a visual identity for Reform based on the concept of balance and harmony. The logo, inspired by the zen circle, reflects our commitment to fostering inner peace and strength. Additionally, we took a minimalist approach to Reform's website, built by Awesum from Arnhem.

For the renovation of the location we designed a poster collage that served as a mask for the studio windows.

Photograp by Sanne Romp