That children no longer play enough outside is a common criticism. The team has chosen to produce a smart product to encourage children to play outside. Central to this project is the physical interaction. The interaction and the physical action that are incorporated in the product is intuitive and a logical link has been made with the function of the product.
27 Januari, 2020
CLIENT: BAS AARTSEN TUIJN & JOOST MATERS
BRAND IDENTITY & MARKETING FOR FIRST EDITION
CREATIVE DIRECTOR: KEVIN NAS FOR STUDIO BY NAS
PHOTOGRAPHER: SANDER VAN DE VEN
THE OVERSIZED LOGO CREATES TENSION IN THE POSTER. NAMES ARE BEHIND IT AND CAN BE READ ELSEWHERE IN THE POSTER.
THE REPETITION OF THE ELEMENTS IS REFERENCED FROM THE CLUSTERED EVENT POSTERS.
THE HEADLINER IS LISTED IN ACID YELLOW SO IT STANDS OUT EXTRA.
AN ASYMMETRICAL GRID TO MAINTAIN TENSION IN THE POSTER. THIS PROVIDES AN OPTION LIKE NAVIGATION ON THE RIGHT SIDE.
R35 G31 B32
C70 M67 Y64 K74
R204 G255 B2
R241 G241 B242
C4 M3 Y2 K0
WE PRODUCED REFLECTIVE STICKERS TO LIGHT UP THE DARK HOURS.