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KELDER GEDRAG

CLIENT: BAS AARTSEN TUIJN & JOOST MATERS


BRAND IDENTITY & MARKETING FOR FIRST EDITION

CREATIVE DIRECTORS: KEVIN NAS FOR STUDIO BY NAS

PHOTOGRAPHER: SANDER VAN DE VEN

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The oversized logo creates tension in the poster. Names are behind it and can be read elsewhere in the poster.

The repetition of the elements is referenced from the clustered event posters. 

Kelder Gedrag Poster

The headliner is listed in acid yellow so it stands out extra.

An asymmetrical grid to maintain tension in the image. This provides an option like navigation on the right side.

R35 G31 B32

HEX 231F20
C70 M67 Y64 K74

R204 G255 B2
HEX CCFF02
C31 M0 Y100 K0

R241 G241 B242

HEX F1F1F2
C4 M3 Y2 K0

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