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VIER DE NACHT*
Vier de Nacht was born from a bold vision: to elevate Nijmegen's nightlife scene during the legendary Vierdaagsefeesten. With over a million festival-goers, the event needed a fresh focus on its after-hours culture. A spotlight on the pulse of Nijmegen after dark. Tasked with crafting a unifying visual identity, we developed a frequency inspired concept , giving each event a cohesive, electrifying look and feel. Though our pitch was not the final version selected, the project brought new energy in the local scene. Opening doors and setting a new standard.
2024
YEAR
Vier de Nacht set out to amplify Nijmegen’s nightlife during the Vierdaagsefeesten. They challenged us to create an unifying visual identity that captured the energy and diversity of the city’s vibrant events, resonating with organizers and audiences.
CHALLENGE
• 48% voted for our concept
• 80+ people listened to our pitch
OUTCOME
• Brand identity
• Poster
• Web design
SERVICES
We pitched this brand identity concept to more than 80 event organizers, starting with a logo, inspired by sound frequencies. Our work included promotion posters, a webdesign and adding a handwritten "Vier de Nacht" signature for a personal touch. We introduced "The Face of the Night", featuring Teun Aalbers, a key figure in Nijmegen's scene, to humanize the campaign. Each event could use the trademark for its own campaign with the goal to creating brand awereness for Vier de Nacht.
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